Casino is a building or other establishment where gambling games are played. It’s more than that, however: casinos add a lot of extra bells and whistles to their operations to create an experience that’s at once inviting and hard to step away from. They do so by using sounds, lights and physical design to lure players in and then use their knowledge of human behavior to keep them gambling as long as possible.
As you stroll through the halls of a casino, it’s easy to get distracted by the flashing lights and sound of coins clinking. You might be on your way to the restroom or out the door, but a curving path or strategically placed gaming area will draw you in, convincing you that you just have to try one more game. Changing cash into colored chips also helps dissociate your losses from actual money, making it easier to keep betting more and more.
People who gamble at casinos are a diverse bunch, from the regulars who strut their stuff with confidence and expect to win big to those hoping to claw back what they lost on the previous round. But they all share one thing in common: They’re having a great time! With music blaring and drinks flowing, the mood is electric. And when someone lands a huge jackpot on a slot machine, the cheers are deafening.
A casino may know the demographics of its patrons, but that’s hardly enough to understand their motivations or pain points. To maximize the effectiveness of their marketing dollars, they need more information to help them reach and engage their target audience. Partnering with a company like Cvent can give them the tools they need to boost group business and bring in new guests.