How Cvent Can Help Your Casino Get More Group Bookings


A casino is an exciting place where people let their hair down and try their luck at games like poker, blackjack and roulette. There are usually lots of places to eat and drink, and the music is always upbeat. Casinos also create a buzz with their decor and lighting and offer an adrenaline rush as the wheels spin on slot machines. Many casinos have a lot of perks for their players like free rooms, food, drinks and stage shows. They may also give away free limo rides and airline tickets to their top players. These perks are called comps.

Gambling is a major source of revenue for many towns and cities. The money raised from gambling can be used to fund local services, keep taxes down and increase the quality of life for citizens in their community. However, there are negative effects of having a casino nearby, such as lower property values and higher unemployment rates in the surrounding neighborhood.

Having a well-known brand name and an extensive offering of amenities are important for attracting group business, especially from event planners. Advertisements on Cvent’s competitive ad platform can give your casino exposure to planners looking in similar areas and sister markets, helping you earn more group bookings. You can even use ad retargeting to keep your casino top of mind for planners after they book with you. In addition to ad placements, you can use content marketing to highlight positive reviews and testimonials from guests, players and employees.